Far too often, companies and projects face obstacles that are deemed insurmountable by many. That's where we come alive!
Our Approach
Leading with Empathy and Data-Driven Design Decisions
Human-Centered Design (HCD) is a creative approach to problem solving that is used to understand the people for which we are writing policies, creating programs and services. It is a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.
Understand the people, gaining empathy for what problems the people face is key when coming up with solutions for those problems that are specifically designed for them and WITH them. Our user researchers derive insights gained through various interviews and observations with the users, get feedback, iterate and revise our designs until we meet or exceed all expectations.
When you follow the Human Centered Design process, you will find there are no problems that are unsolvable; only pain points and opportunities for improvement.
- With Business Thinking, the client provides the requirements and the developers implement solutions to satisfy them.
- With Design Thinking, we take the time to understand the people, gain empathy for what problems generated the requirements in the first place and address those pain points; preventing the root cause from happening.
Our approach focuses on evaluating the root causes of the problems from many different perspectives. Instead of relying on the Subject-Matter Experts (SMEs), we use their knowledge as a starting point on which to base our own user research, before our team engages with the actual users, to discover and document the journey through many view points.
| Strategy | Listen to and understand the people you're trying to help | Be open to alternative ways of thinking | Get help from others | Try many ideas, even strange-sounding ones | Adopt an entrepreneurial attitude | Accept and learn from the inevitable failures | Try and try again |
|---|---|---|---|---|---|---|---|
| What You Learn | Empathy | Creativity | Teamwork | Brainstorming | Risk-taking | Humility | Resilency |
| Strategy | What You Learn |
|---|---|
| Listen to and understand the people you're trying to help | Empathy |
| Be open to alternative ways of thinking | Creativity |
| Get help from others | Teamwork |
| Try many ideas, even strange-sounding ones | Brainstorming |
| Adopt an entrepreneurial attitude | Risk-taking |
| Accept and learn from the inevitable failures | Humility |
| Try and try again | Resilency |
Table content from The Power of Unsolvable Problems The Wall Street Journal
Innovation Without Limits:
- Blue-Sky Thinking: Without constraints, designers can explore ideas that might seem impossible or impractical at first.
- Emerging Technologies: Leveraging new and unexplored technologies can lead to the creation of entirely new products or services.
- Radical Solutions: Solving complex problems with out-of-the-box thinking can lead to radical innovations that revolutionize industries.
Holistic Problem Solving:
- Cross-Disciplinary Collaboration: By engaging experts from various fields, you can create multifaceted solutions that consider all aspects of a problem.
- Global Impact: Addressing global challenges without boundaries allows for solutions that can be adapted and applied across different cultures and societies.