Far too often, companies and projects face obstacles that are deemed insurmountable by many. That's where we come alive!
Leading with Empathy and Data-Driven Design Decisions
Human-Centered Design (HCD) is a creative approach to problem solving that is used to understand the people for which we are writing policies, creating programs and services. It is a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.
Understand the people, gaining empathy for what problems the people face is key when coming up with solutions for those problems that are specifically designed for them and WITH them. Our user researchers derive insights gained through various interviews and observations with the users, get feedback, iterate and revise our designs until we meet or exceed all expectations.
When you follow the Human Centered Design process, you will find there are no problems that are unsolvable; only pain points and opportunities for improvement.
Our approach focuses on evaluating the root causes of the problems from many different perspectives. Instead of relying on the Subject-Matter Experts (SMEs), we use their knowledge as a starting point on which to base our own user research, before our team engages with the actual users, to discover and document the journey through many view points.
|Strategy||Listen to and understand the people you're trying to help||Be open to alternative ways of thinking||Get help from others||Try many ideas, even strange-sounding ones||Adopt an entrepreneurial attitude||Accept and learn from the inevitable failures||Try and try again|
|What You Learn||Empathy||Creativity||Teamwork||Brainstorming||Risk-taking||Humility||Resilency|
|Strategy||What You Learn|
|Listen to and understand the people you're trying to help||Empathy|
|Be open to alternative ways of thinking||Creativity|
|Get help from others||Teamwork|
|Try many ideas, even strange-sounding ones||Brainstorming|
|Adopt an entrepreneurial attitude||Risk-taking|
|Accept and learn from the inevitable failures||Humility|
|Try and try again||Resilency|
Table content from The Power of Unsolvable Problems The Wall Street Journal
Innovation Without Limits:
Holistic Problem Solving: